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Graham McGregor: Marketing with Facebook testimonials

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Photo / ThinkstockPhoto / Thinkstock

Costa Rican Vacations started as a two-man shop in 1999, led by two fresh-out-of-college, U.S. expats who met as roommates in Costa Rica's capital city.

The company sells high-end, customized trips to Costa Rica, Nicaragua and Panama.
Since the beginning, their business relied 100 per cent upon the Internet as its marketing

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Orcon cuts Dotcom ties

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Orcon cuts Dotcom tiesOrcon says sales jumped 70 per cent after an ad campaign fronted by Kim Dotcom. Photo / Richard Robinson

Orcon is severing its ties with internet entrepreneur and aspiring political player Kim Dotcom for fear of "running foul" of electoral laws.

Dotcom, who Orcon boss Greg McAlister said wasn't "everyone' cup of tea", featured in ads pushing the

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French hijack haka for exercise video

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Elderly osteoarthritis sufferers warm up, then launch into routine based on All Blacks' throat-cutting epic Kapa o Pango
French hijack haka for exercise videoThe French ad - featuring old people doing the haka and ending with the throat-slitting gesture (inset) - promotes a website to combat osteoarthritis.

Is it insensitive to use the Haka in advertising?

5150–5200 votes

It has been

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Ads invade flight time

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Even sick bags carry brand messages
Ads invade flight timeBuderim Ginger ads on sick bags.

If advertising makes you sick, brace yourself: on some local flights, the motion-sickness bags now feature ads.

The paper bags on domestic Jetstar flights feature an ad for a ginger-based cordial drink.

The promotion for Australian company Buderim Ginger Refresher and Chewy Ginger

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Power adverts found to be misleading

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Power adverts found to be misleadingPowershop chief executive Ari Sargent

A power company's advertisements exploited the trust of consumers and were likely to mislead or deceive, according to the Advertising Standards Authority.

Powershop launched an advertising campaign in Tauranga late last year directly targeting Trustpower. The advertisements, which ran in the Bay of Plenty Times,

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