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Online Marketing

Tech Trend: Avoid Spending on Websites that Will Be Obsolete Later this Year

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Many articles have appeared in the last year that stress the importance of creating a website that looks and functions properly on smartphones and other mobile devices. I have written about that same topic in the past on this site.

Today, I would like to share some information that could save you money in the coming year. To be more specific,

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How Proactive Customer Profiling Can Win the Day

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Who are your customers, and what will they buy from you next? “Beyond Purchase Histories,” a post that Paul McConville wrote for the Destination CRM blog last week, offers some useful advice on how to answer those critical questions.

“Many companies today rely primarily on customer purchase histories to power their customer segmentation s

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Can Your Company Benefit from Working with Groupon?

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If you would like to win new customers, perhaps you should consider launching a “daily deal” marketing program with Groupon.

On the days that you choose, Groupon will send emails about your product or service to consumers who have subscribed to get Groupon alerts. Those Groupon members will have the option to bid for your product or service

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Magazine Design

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Great magazine design will pull in readers and potential customers and engage them with high-quality custom content, whether in print or with an online magazine. Through our custom publishing, traditional publishing and design communications services, The Pohly Company creates custom magazine designs that engage and involve readers at every level.

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Association Publishing

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The Pohly Company’s association publishing and marketing programs support member engagement and growth.

To remain relevant to their members, associations must engage and inform them by providing valuable information year after year through their targeted association marketing programs. The Pohly Company understands how important it is for

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